11 YouTube Trends for 2022 - The HOTH (2023)

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YouTube is the most popular video platform in the world and the second-largest search engine, with over 2 billion monthly users.

With a quarter of the world’s population watching, various creators cover every topic there is. Make-up artists, filmmakers, gamers, entrepreneurs, and large brands all use the platform to connect with their audiences.

The platform is an essential video marketing tool for businesses that lets individual creators turn their passions into a living. But, as a creator or brand, how do you decide which topics to focus on?

Trends are one way for marketers and creators to get attention on YouTube. By knowing what’s trending on YouTube, you have a unique opportunity to reach new audiences and even “go viral.”

This article breaks down the top 11 trends on YouTube for 2022, why they’re essential, and how you can take advantage of them.

Why are trends important for YouTubers?

There are 500+ hours of video content uploaded on YouTube every minute, making it increasingly hard to stand out from the crowd. Marketers, content creators, solo entrepreneurs, and brands must deliver unique value to attract audiences.

With YouTube, a vital aspect of that value is entertainment — and to entertain, you can’t just churn out content that’s like everything else. You need to be on the cutting edge — AKA, you need to know and master trends.

The Explore page has a Trending videos section that hosts videos currently in demand. It can include music videos, popular YouTube channels, viral videos, ASMR videos, and more. Here’s an example of trending videos from smaller creators in the U.S.

(Image source)

This page can help creators build content around relevant topics. Marketers can also use these trends to inform their content marketing strategies.

Trends play an important role in gaining and retaining viewer attention. They can boost your channel by helping with:

  • Attracting a new audience

Getting started on YouTube is notoriously difficult. Often, you end up posting videos a few times a week with little to no recognition. But, if you create a video that masterfully captures current trends, you can end up on the Explore page and in everyone’s recommended videos. That’s a great way to expose your video and channel to a large new audience.

Squid Game is a current example of a trending topic helping YouTubers get attention. While YouTube giants like Mr. Beast and Jordan Matter created their own versions of the games in the popular TV show, many smaller YouTubers discussed other aspects of the show.

(Video) PBS NewsHour full episode, Oct. 17, 2022

Review channel Heavy Spoilers analyzed clues within the show and gained 20 million views in 2 months.

  • Trends help creators decide on future topics

Trending videos are a general indication of what viewers currently like. Creators can use the Explore page as a base to decide future topics.

You can take part in a current trend by putting out trend-inspired videos with your spin on them or adapting the trend to your niche and starting a new wave.

  • Connect with the target audience

Businesses can use current trends to form genuine connections with their target audiences and humanize their brands in the process.

But be careful. When creating a video trying to show that you “get it,” you had better be sure that you do. A bad take can quickly alienate parts of your audience.

What’s Trending on YouTube? The Top 11 YouTube Trends for 2022

Now that we’ve uncovered how trends can help your YouTube career, let’s look at the 11 top trends for 2022, so you’ll know what to expect:

1. Follower-decided content

YouTubers used to be in complete control of what they created and posted. However, shorter attention spans and a steep increase in competition mean creators must be more strategically interactive with audiences to keep them engaged.

Rather than coming up with their own ideas, brands and creators now use polls, live streams, and comments to find out what their viewers want. Once the results are in, they can make videos catering to their viewers’ preferences.

For example, here’s YouTuber LaurDIY using her Instagram Story to let users make decisions for her. She used the results to let her followers control her life for a day.

Other creator-viewer interactions include comments to let the YouTuber know if they liked a specific video type or topic, polls to decide between subjects, and viewer feedback. Two-way communication before content creation helps harness viewers’ insights and keeps them coming back for more.

2. How-to videos

How-to videos help users perform a task, fix something, or figure out how something works. These videos have been popular for a long time and are often a crucial part of a YouTube SEO strategy.

When you ask a question on Google, especially “how to” questions, YouTube videos often rank above articles and blogs, especially for practical household repairs. Just look at the Google results for the search term “how to fix a tap.”

Tutorial videos became even more popular during the pandemic, with people looking to learn more skills during the lockdown. Videos with variations of “beginner” in the title saw a 50% increase in views between March and July 2020.

(Video) Morning News NOW Full Broadcast - Oct. 18

How-to videos can help users learn make-up skills, cook recipes, troubleshoot software, and perform many other tasks. Because they show you how to do something, they’re often easier to follow than an article.

Teaching someone how to do something or fix a problem is a great way to build loyalty for both brands and solo YouTubers.

Struggling to create high-quality videos on your own? Our video production services can help you create compelling how-to videos with a professional spokesperson. So don’t be afraid to reach out if you need a hand.

3. Live streaming

YouTube Live is the platform’s live streaming feature that lets creators, entrepreneurs, and brands form a more authentic connection with their audiences. Live streaming is often seen as more authentic than edited videos since the “action,” even for a generic Q&A, is happening in real-time.

That’s a big part of why experts predict the live streaming industry will grow to over $247 billion by 2027. According to Conviva, streaming has been up 266% over the past three years. The company also noted that live video had more minutes per play than on-demand video, averaging 25.4 minutes.

(Image Source)

Live reaction or watch-along streams of sporting events have been especially popular in recent years. AFTV is an example of a popular sports watch-along channel, where long-time fans watch the soccer game live and react to it.

Unless something drastic happens, live streams will keep growing in 2022.

Viewers see unfiltered content as a brand’s true image. It opens up live communication via comments and keeps users interested for longer. Unedited conversations and live responses help users build a real connection with your brand.

4. Current events

People relate to what is happening in the world around them. Content that revolves around current topics can boost your videos to the Explore page.

But to capitalize on current trends, brands and marketers need to be agile. The best example of the power of recent events on YouTube was in March 2020, when there was a 260% increase in global views for sourdough videos. With the lockdown baking craze, US stores struggled to supply enough yeast — YouTube came to the rescue.

It’s also an example of how creative you can be when tackling a trend. Most cooking channels jumped on the popularity of sourdough bread on social media and started offering their own recipes.

But some creators dove deeper with topics like “15 Mistakes Most Beginner Sourdough Bakers Make,” “Sourdough Bread For Complete Beginners,” Sandwiches from sourdough bread,” and so on.

Whatever happens in 2022, there will be plenty of opportunities for solopreneurs and brands to capitalize on changes in their niche or local area.

5. Gamers continue to rise

Over the past decade, gaming videos have become some of the most-watched videos on YouTube. In 2020, people watched 100 billion hours of gaming on YouTube.

(Video) Nightly News Full Broadcast - Oct. 17

With gaming’s entry into the mainstream, gaming content like gameplay videos, how-to tips, and montages are expected to grow in popularity.

Many gaming channels use YouTube Gaming to stream their live gameplay and then upload those clips for repeat viewing. Sidemen member, VikkStar123, employs this strategy to connect with his fans and increase his viewership.

Gaming live streams last for hours and give the creators plenty of time to showcase their skills and build a rapport with fans by responding to live comments. Streaming video games is also an excellent way to attract brand deals and sponsorships.

While many gamers prefer to stream on Twitch, YouTube is gaining steam, with 6.19 billion total hours watched in 2020.

6. Shorter mobile videos

Although late to the party, TikTok has changed the video streaming industry in just a few years. Arriving in 2016, it quickly became one of the most popular social media platforms with over 1 billion active users.

To compete with TikTok and help users create more short-form, mobile videos, YouTube launched YouTube Shorts globally in July 2021 and crossed the 15 billion daily average views benchmark in the same month.

Shorts caters primarily to mobile users, who were responsible for 40.9% of YouTube watch time in 2020.

(Image source)

So if you want to reach a young, primarily mobile audience, start using YouTube Shorts in 2022.

7. Video chapters lead to more structured long-format videos

YouTube recently introduced chapters as a new feature for more efficient viewing. Chapters are timestamps on a video that let you skip a particular section.

So if you’re listening to a long podcast or watching a review of a TV show, for example, you can skip to the section you’re more interested in. This has led to more structured long-form videos, often with defined sections.

The YouTube algorithm optimizes for maximum watch time. As a creator, you should take advantage — use clear chapters to keep viewers watching your videos longer.

8. Routine videos

Routine videos show a YouTuber’s night or morning routine, including applying make-up, getting ready for bed, unwinding after a long day, etc. They’re a continuation of the “get ready with me” trend from earlier years.

Creators show themselves following their routine, inspiring users to create their own routines or simply watching them to relax.

(Video) Russian detainees expose Moscow police officer who tortured them - BBC News

Beauty tutorials got nearly 50% more views in 2020 — so it’s a nice trend to take advantage of. Moreover, they’re a great opportunity for creators to attract sponsorship deals, getting paid to recommend products from specific brands.

And brands are willing to pay up since 63% of viewers said they bought from a brand after seeing it on YouTube.

9. YouTube Challenges

YouTube challenges have been around for ages. From the old-school Cinnamon Challenge or Chubby Bunny Challenge to the more recent “One Color food for 24 hours,” challenges are an excellent way for creators of all sizes to attract some attention.

Some challenges like “Try Not to Laugh” are universal and evergreen, but different niches also have their own challenges. Food channels, for example, often have calorie challenges or food color challenges.

10. Docuseries

Docuseries is a limited video series made in a documentary style. When we say YouTube docuseries, you probably think of Shane Dawson’s series on Jake Paul or Demi Lovato’s docuseries. But there’s a lot more to watch out there.

From history to true crime to sports, these series explore exciting topics, going more in-depth than quick videos.

Docuseries are particularly appealing to those watching YouTube on TV screens. As of March 2020, the watch time of YouTube content on TV screens and CTV in the U.S. rose 80% and 16.5% compared to 2019, respectively.

So don’t be afraid to explore more long-form, serious YouTube video ideas.

11. Immersive Shopping Videos

YouTube has changed the way that people shop. 90% of people say they discover new brands or products on YouTube.

Shopping videos have always been popular on YouTube. From hauls and “shop with me” to gift guides and product reviews, YouTube creators provide viewers an immersive experience into how to pick and buy clothes.

A haul video revolving around a Christmas sale can help viewers understand what a specific brand has to offer and whether they should buy something or not.

The more influence a shopper has, the more potential there is for brand deals and paid promotions.

How does the Trending page on YouTube work?

YouTube shows a unique list of trending videos for each country. It uses the following factors to decide trending videos:

  • View count
  • Where the views are coming from
  • How quickly the video is generating views (i.e., “temperature”)
  • The age of the video
  • Video performance compared to recent uploads from the same channel

These metrics aim to help the platform find videos that appeal to a wide audience, capture what’s happening in the world, and showcase diversity. It also ensures that the trending page is not determined solely by view count.

You can’t pay to get on the Tending page, and generally, videos with mature content, profanity, and violence are not chosen.

(Video) PBS NewsHour full episode, Sept. 14, 2022

Does trending on YouTube matter?

Yes. To a certain extent. Getting on the Explore page helps you gain exposure to a larger audience and boost views/subscriptions. However, when measuring your YouTube success, your key metrics should be:

  • View velocity: This metric shows how fast your video gains views after it goes public. Getting a view count is heavily reliant on the first three hours. You need to publish at the right time and share the link to generate good velocity. View velocity determines how YouTube distributes your content.
  • Average view duration: The amount of time people watch your videos, on average. Ideally, this is as long as possible. You want this to be over 50%. So if you post a 10-minute video, the view duration should be at least five minutes.
  • Watch time: This shows how much time users spend watching your videos overall. Lengthy live streams help with this. Even if only a few people watch your live stream, your watch time increases significantly.
  • Session duration: This metric shows how long users stay on YouTube every session. A video series can boost this metric as a short-form content series can keep users hooked.
  • Click-through rate (CTR): The number of people who click through to your video. Your title, thumbnail, and topic all influence your CTR. Trending topics are more likely to have better CTRs, which increases your chance of getting recommended.


YouTube trends are constantly evolving. The key to making the most of them is to act quickly while still being creative and strategic.

Small and medium-sized business owners can use trends to get their products or services noticed by the masses. You can create an effective content strategy for YouTube by scheduling a call with The HOTH today.


What are the latest trends in YouTube 2022? ›

9 YouTube trends for your content strategy in 2022
  • Short-form video. ...
  • Live videos. ...
  • Social commerce. ...
  • Creator-led content. ...
  • Brand storytelling. ...
  • Gaming and community content. ...
  • Relaxing or comforting content. ...
  • YouTube for the TV.
2 Aug 2022

What YouTube video gets the most views 2022? ›

Music videos and content for kids still top the charts of most-watched videos ever. When we look at the most watched videos on YouTube in 2022, every single video in the top ten is either a music video or a children's song.

Is it possible to grow a YouTube channel in 2022? ›

Growing on YouTube is not as simple as it used to be a few years ago. The YouTube algorithm is constantly evolving and has had multiple iterations. As a result, there are a few key metrics you need to prioritize in order to grow your channel in 2022.

How many subscribers do you need on YouTube to make money? ›

Do you need 1000 subscribers on YouTube to get paid? Yes. You need a minimum 1000 subscribers and at least 4000 watch hours in the past 12 months to be eligible for the YouTube Partner Program – which is necessary to get paid by YouTube.

Which videos attract the most subscribers? ›

If so, here's a handy list of ten types of video content that will attract more views.
  1. Product Videos. Product videos create an emotional connection between a product and consumers. ...
  2. Interviews. ...
  3. Explainer Videos. ...
  4. Testimonials. ...
  5. Tutorial Video Content. ...
  6. Reviews. ...
  7. Vlogs. ...
  8. Webinars.
10 Jun 2022

Which topics get more views on YouTube? ›

According to the Youtube Creators Academy, a few of the most popular youtube video topics include:
  • Entertainment.
  • Food.
  • Gaming.
  • Beauty and Fashion.
  • Music.
  • Sports.
  • Science and Technology.
  • Travel.

What topics are trending right now? ›

This is a list of the top 100 trending topics in the US right now.
Top Trending Topics In The US Right Now.
1Tiktok ads
2Oura ring
3Prime gaming
96 more rows
22 Aug 2022

Who is #1 on YouTube right now? ›

The Indian music video channel T-Series is the most-subscribed YouTube channel, with 225 million subscribers as of September 2022.

How much money does 1 million YouTube views make? ›

Using Forbes's estimated pay rate of $5 per 1,000 views, a YouTube video with 1,000,000 views can make upward of $5,000, which makes being a modern-day influencer a pretty lucrative job!

How do you get 1000 subscribers on YouTube in a day? ›

How to Get 1,000 Subscribers on YouTube
  1. Break Your 1,000-Subscriber Goal Into Small Chunks. ...
  2. Add a YouTube Subscribe Button to Your Videos. ...
  3. Identify Which Videos Attract the Most Subscribers. ...
  4. Place a YouTube Subscribe Link in Video Descriptions. ...
  5. Do a YouTube Collab to Reach New Viewers.
11 Feb 2022

How do you get 1k views on YouTube? ›

How to Get More Views on YouTube
  1. Create Compelling Content. ...
  2. Encourage Viewers to Subscribe. ...
  3. Create Playlists to Keep People Watching. ...
  4. Promote Other Videos with End Screens and Cards. ...
  5. Add a Watermark to Your Videos. ...
  6. Make Sure Your Videos Are Embedding Enabled. ...
  7. Promote Your Videos on Other Social Channels.
12 Mar 2022

How do I make my YouTube channel grow in 10 days? ›

10 Ways to Grow Your YouTube Channel
  1. Build Your Videos Around a Single Keyword/Topic. ...
  2. Reuse Existing Top Performing Content. ...
  3. Engage with Your Audience. ...
  4. Get Branded. ...
  5. Promote Your YouTube Videos on Other Social Channels. ...
  6. Show Up & Stand Out. ...
  7. Post Great Thumbnails & Leverage YouTube Cards. ...
  8. Push for Subscriptions.
5 Oct 2021

What are the hot topics in the world? ›

Most Controversial Topics List
  • Gun Control.
  • Abortion.
  • Religious Freedom.
  • Animal Rights.
  • Vaccines.
  • Privacy Rights.
  • Free-Market Capitalism.
  • Global Climate Change.
20 Sept 2022

What is the latest social media trend? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What is social trend? ›

The term "social trends" came into use in connection with statistical measurement of trend lines, but it was quickly used to describe movements not statistically measured, as, for instance, the trend in the growth of an institution.

Which YouTube channel grow fast? ›

Ans. CarryMinati has the fastest growing channel on YouTube 2022 in India. He has got over 35 million subscribers on his channel.

What is the easiest topic for YouTube channel? ›

YouTube Channel Ideas for Beginners
  1. 'Favorites' Video. People that use YouTube on a daily basis are all consumers of some form. ...
  2. Trending News Discussion. ...
  3. Reaction Videos. ...
  4. Food Reviews.
2 Apr 2021

What is a good channel name? ›

Keep It Simple: Make your Channel Name easy to pronounce and spell. In general, it's better to use 2-3 word phrases (The Film Theorists) vs. one complicated word (FilmTheorology). Use a Tool: If you're stuck, I recommend checking out the Shopify Business Name Generator.

What type of YouTube channels make the most money? ›

1) Make Money Online

The “make money online” niche is by far amongst the best and most profitable niches to start a Youtube channel around. The content of these channels can include affiliate marketing, internet marketing, blogging tips, and more.

What happens if you get 100 000 subscribers on YouTube? ›

Creators with 100,000 subscribers can still make decent money. Using the same rates as above, a YouTuber with 100,000 subscribers and 2 new videos each week can make $600 to $1,000. This comes out to around $2,400 to $4,000 per month in ad revenue.

How much does a YouTuber earn with 1k subscribers? ›

On average, however, a YouTube channel can earn $18 per 1,000 ad views. This equates to $3 - $5 per 1000 video views. Your figures will depend on your daily video views and average engagement (CTR).

Why my subscribers are not increasing? ›

Generally, it's common to see fluctuations in your subscriber count. If it seems that your subscriber count has changed or dropped, it could be for one of these reasons: Viewers are subscribing and unsubscribing to your channel normally. We've removed spam subscribers from your channel.

How can I increase my subscribers? ›

How to Increase Subscribers on YouTube
  1. Hook people with your intro.
  2. Ask viewers to subscribe.
  3. Create videos that are around 10 minutes long.
  4. Ask people to leave comments (this is how you go viral).
  5. Respond to every comment with an answer and a question.
  6. Leverage YouTube shorts.
  7. Run contests.

Which type of videos get more views? ›

In fact, music videos take up 77 out of the 80 videos in this top list. But there is much more to YouTube than simply music videos. From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion.

How do YouTube videos go viral? ›

With the advent of social media and the rise in popularity of websites like YouTube, viral videos quickly began to pop up.
5 easy tips on how to make a video go viral
  1. Keep it short and sweet. ...
  2. Have a clear point. ...
  3. Stay relevant. ...
  4. Try to be relatable. ...
  5. Be consistent.
15 Feb 2022

How many videos should I upload on YouTube per day? ›

first day: 3 videos. first week: 1 video a day. for 3 weeks: 3 videos a week. then, the normal schedule: 2 videos a week.

Does rewatching a YouTube video count as a view? ›

YouTube's views aren't unique; replays and re-visits are counted in the view count. You can see your number of unique viewers in your YouTube analytics dashboard.

What is the most searched thing on Google 2022? ›

The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or "weather" for short.

What is most searched on YouTube today? ›

Top 100 YouTube searches in the US
#KeywordSearch Volume
96 more rows
1 Jan 2021

What are trending videos on YouTube? ›

Trending aims to surface videos and shorts that a wide range of viewers would find interesting. Some trends are predictable, like a new song from a popular artist or a new movie trailer. Others are surprising, like a viral video.

Are vlogs still popular 2022? ›

Vlogging. Here's the truth: vlogging is the new blogging. The vlog industry has been growing rapidly and will likely only continue to explode in 2022. According to research, over 44% of Internet users watch vlogs every single month.

Who is most Googled person in the world? ›

The 100 Most Searched People on Google in 2022
  • The most searched person on Google today: Queen Elizabeth (The Queen died in Sep 2022)
  • The most searched person on Google in 2022: Will Smith (Will smith holds the record for most Googled Person of 2022 after he slapped a fellow actor on stage at the Oscars in Mar 2022).
19 Sept 2022

What is the #1 searched thing on Google? ›

What you see above are the top 100 “clean” search queries.
Top 100 Google searches in the U.S.
#KeywordSearch volume
96 more rows
5 Oct 2022

Who is the most searched female on Google? ›

Most Searched Female Celebs 2021 in India
  • 1) Kareena Kapoor Khan. ...
  • 2) Katrina Kaif. ...
  • 4) Alia Bhatt. ...
  • 5) Deepika Padukone. ...
  • 6) Anushka Sharma. ...
  • 8) Shilpa Shetty Kundra. ...
  • 9) Kangana Ranaut. ...
  • 10) Samantha Ruth Prabhu.
8 Dec 2021

What topics are trending right now? ›

This is a list of the top 100 trending topics in the US right now.
Top Trending Topics In The US Right Now.
1Tiktok ads
2Oura ring
3Prime gaming
96 more rows
22 Aug 2022

How can I increase my subscribers? ›

How to Increase Subscribers on YouTube
  1. Hook people with your intro.
  2. Ask viewers to subscribe.
  3. Create videos that are around 10 minutes long.
  4. Ask people to leave comments (this is how you go viral).
  5. Respond to every comment with an answer and a question.
  6. Leverage YouTube shorts.
  7. Run contests.

Which videos attract the most subscribers? ›

If so, here's a handy list of ten types of video content that will attract more views.
  1. Product Videos. Product videos create an emotional connection between a product and consumers. ...
  2. Interviews. ...
  3. Explainer Videos. ...
  4. Testimonials. ...
  5. Tutorial Video Content. ...
  6. Reviews. ...
  7. Vlogs. ...
  8. Webinars.
10 Jun 2022

What does #1 trending on YouTube mean? ›

How YouTube's Trending Tab Works

Which topic is best for YouTube? ›

YouTube Channel Ideas
  • Comedy Sketches.
  • Web Series.
  • Music.
  • Album Reviews.
  • Tutorials.
  • Software Tutorials.
  • Photography.
  • Video Editing.
2 Apr 2021

What is the most popular YouTube short? ›

  • NigaHiga.
  • Filthy Frank.
  • Rhett & Link.
  • Fine Bros.
  • Game Theorists.
  • Jelle's Marble Runs.
  • Angry Grandpa.
  • Scott The Woz.

Who is No 1 vlogger in World 2022? ›

Felix Kjellberg, known as PewDiePie, is a Swedish gamer and YouTuber with one of the most subscribed YouTube channels. He started his YouTube channel in 2010, posting gameplay videos. Three years later, in 2013, his channel became the most subscribed YouTube channel.

Who is the best vlogger in the world? ›

Part 1: 10 Best Vloggers on YouTube Channel
  • Mr. Ben Brown. ...
  • Nayna Florence. Subscribers: 269K+ ...
  • Casey Neistat. Subscribers: 12.4M+ ...
  • Hey Nadine. Subscribers: 469K+ ...
  • Roman Atwood Vlogs. Subscribers: 15.5M+ ...
  • Jay Alvarrez. Subscribers: 1.25M+ ...
  • Alfie Deyes Vlogs. Subscribers: 3.66M+ ...
  • Kold. Subscribers: 1.25M+

Which is best YouTube or blog? ›

If you love writing more than speaking into a camera, then blogging will be a better choice. On the other hand, if it feels easier (or more fun) to just turn on a camera and talk about the topics in your favorite niche, starting a YouTube channel may be your best move.


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